Inherent requirements for Bachelor of Design (Visual Communication)

Justification of inherent requirement:

» Compliance with the recognised valves of society facilitates safe, competent interactions and relationships for students and/or the people with whom they engage. This supports the physical, psychological, emotional and spiritual wellbeing of all.

Exemplars:

» Demonstrate ability to reflect on ethical dilemmas and issues and take responsibility for ensuring awareness of ethical behaviour

Justification of inherent requirement:

» Behavioural stability is required to work individually and in teams in changing and unpredictable environments. Design students will need to work constructively with peers, tutors, clients and suppliers when undertaking project briefs. They will be required to have behavioural stability to manage these relationships

Exemplars:

» Being receptive and responding appropriately to constructive feedback
» Coping with own emotions and behaviour effectively when dealing with individuals or teams in design practice settings

Student demonstrates:
» Sensitivity to individual and/or cultural differences
» The ability to understand and respond to verbal communication accurately, appropriately and in a timely manner
» The ability to provide clear instructions in the context of the situation
» Timely clear feedback and reporting
» The ability to deliver clear presentations

Justification of inherent requirement:

» Communicating in a way that displays respect and empathy to others and develops trusting relationships
» Adequate communication with clients, suppliers and team members is necessary for the completion of design projects
» Effective communication is necessary for building successful teams and professional relationships
» Timely and effective delivery of feedback is critical to design project management and production
» Presenting and pitching work to clients is essential for design project management

Exemplars:

» Participating in client presentations during, or at the end of, a project
» Participating in regular feedback sessions in the design studio
» Responding appropriately to client feedback during the course of an interim or final presentation

Justification of inherent requirement:

» The ability to observe and understand non-verbal cues assists with building rapport with people and gaining their trust and respect in academic and professional relationships
» Displaying consistent and appropriate facial expressions, eye contact, being mindful of space, time boundaries and body movements and gestures promotes trust in academic and professional relationships
» Being sensitive to individual and/or cultural differences displays respect and empathy to others and develops trusting relationships
» The ability to observe and understand non-verbal cues is essential for the successful execution of design practice in both academic and professional contexts

Exemplars:

» Recognising and responding appropriately to cues in the classroom and design studio environment
» Recognising and responding appropriately to cues when on site visits to suppliers or clients

Justification of inherent requirement:

» Responding to written assessment tasks demonstrates knowledge and understanding of the course subject matter
» Accurate written communication, is vital to provide consistent, professional projects when working with clients and service providers
» Many design projects, such as advertising campaigns, or branding projects, will require copy to be written as part of the design solution

Exemplars:

» Constructing an essay to academic standards in English
» Constructing a client project report or promotional pitch
» Developing written copy as part of a design solution

Justification of inherent requirement:

» Appropriate and effective development and delivery of a design solution is based on comprehensive knowledge that must be sourced, understood and applied appropriately

Exemplars:

» Ability to conceptualise and use appropriate knowledge in response to academic assessment items
» Appropriately applying knowledge of design theory and practice in design solutions

Justification of inherent requirement:

» The ability to acquire information and to accurately convey ideas is fundamental to ensure the development of appropriate and effective design solutions
» The ability to read, decode, interpret and comprehend multiple sources of information is fundamental to ensure the development of appropriate and effective design solutions

Exemplars:

» Applying knowledge of both theory and practice in the development of an appropriate, effective design solution
» Accurately acquire and convey appropriate information in the context of client or supplier meetings
» Paraphrasing, summarising and referencing in accordance with appropriate academic conventions in written assignments

Justification of inherent requirement:

» Sufficient visual acuity is required to demonstrate the required range of skills, through the performance of relevant tasks and assessments
» Visual observations and the use of visual elements are fundamental to successful design practice

Exemplars:

» Effectively utilise visual research findings in the development of original design concepts
» Effectively applying type, colour and the principles of design to visual solutions
» Implement the use of visual metaphor and symbolism for image based practices

Justification of inherent requirement:

» Sufficient fine motor skills are necessary to complete various design tasks. Tasks that include fine motor skills include being able grasp, press, push, turn, squeeze and manipulate various objects in both a digital and material environment

Exemplars:

» Utilise industry standard computer software and hardware to undertake design practice
» Employ a range of non-digital materials to undertake design practice, including pencils, pens, brushes, rulers, etc
» Manipulate materials and resources to produce design practice that includes detailed, intricate images and typography

Justification of inherent requirement:

» Sufficient physical and mental resilience is an essential requirement needed to perform tasks in an assigned period to provide effective, safe and professional advice during industry placement

Exemplars:

» Participating in tutorials, lectures, and studio workshops throughout the day
» Providing consistent design practice over a negotiated time frame